Oct 15, 2020
Roger Cicala, Lensrentals fearless founder along with our Blog Editor, Zach Sutton talk with Mark Weir, Senior Manager in Technology and Marketing at Sony about three newly released cameras, the A7SIII, A7C, and ZV-1. Roger actually gets excited to see what’s different when Sony releases updated versions of gear, because there are actually differences, not just new coats of paint. Sony has taken full advantage of being a vertically integrated company when making their cameras and lenses. This shows up in how they mold specialty glass when a lens needs it, to making their own sensors, to having the chutzpah to not be afraid of trying new things that other companies may be hesitant to dive into, it all really does make a difference.